The Not-forProfit (NFP) sector has, like many, had a particularly challenging few years. Pandemic restrictions curtailed major fundraising events like the London Marathon, street collections and coffee mornings, and high-street charity shops were closed for the duration.
While face-to-face donation opportunities may have declined, online and cashless donations increased. CAF, the Charities Aid Foundation, reported that between January and June 2020, public donations to charities increased by £800 million compared to the same period in 2019. Like other areas of the economy, technology stepped up when traditional routes to revenue were closed off.
“Every pound that a charity saves is a pound they can put back into their communities,” says Barnaby Newell, Insight’s Client Director for Not-for-Profit and Housing Associations.
Continued change and challenges in the world mean that charities need to digitally transform to keep up. Many NFPs do not have the expertise or know- how to achieve this; at any rate, this is not their area of expertise, but it is at Insight. We architect, implement, manage and secure intelligent technology solutions that maximise the value of technology today, and accelerate the tomorrow. We ensure you can embrace technology to maximise outcomes to serve your community.
A quarter of all charities reported cyber security breaches or attacks in 2020-21.* The need to safeguard information and data whilst maintaining business continuity is essential, not only to adhere to key policies within the sector, but also to protect against the reputational damage that can occur.
At Insight, we have a full-service security team that can help clients navigate the many solutions and services options available. We provide policy direction, vulnerability and penetration testing, audits, incident response, managed services and more to accomplish that aim.
NFPs are often data rich, and once that data is secure, the next question is to understand how you can use technology to capture and access new data, how to bring it to life and make best use of it.
There are several ways that NFPs can benefit from adopting data-driven strategies:
Fundraising: data and analytics helps charities understand their audience segments and fundraising platforms better. They can use data to tell the story of the impact they are having and where donors’ funds are making a difference.
Improve services: data can help charities can improve efficiency, and save time and resources by focusing on programmes that deliver a measurable benefit. It also helps with budgeting and making better financial forecasts to optimise spend and resourcesabout where to spend money..
Transparency: accurate reporting is obviously essential for charities for governance and accountability. It also helps prove the impact of their work to donors and stakeholders. Plus, it’s key to instil trust and boost the charity’s reputation. This is all powered by data.
Innovation: many charities have made innovative use of data to improve the services they offer to the individuals in their care. One autism charity, for example, collects and analyses data about its young people’s activities to gain a better understanding and mapping of autistic behaviours. This helps the charity predict triggers and intervene where needed .
Hybrid working is here to stay. Whilst much of the nonprofit arena has been working remotely for some time, with sometimes complicated and remote stakeholder chains, being able to make the most of collaborative tools and modern devices is now possible to help united those that often feel disconnected.
It is essential that a modern charity embraces collaboration tools, and modern devices in order to drive change and hybrid working enabling all stakeholders to stay connected.
Insight has a dedicated team for the nonprofit sector and Housing Associations.
The team are focussed on driving maximum value back in to the sector. An example of this is our work with partners to help recoup income from decommissioned hardware back into the charity’s Insight account to offset future purchases.
As a team, we develop a deep understanding of your operations and goals and align them to the right tools and technology to help you increase efficiencies and productivity whilst helping you reduce IT related costs such as licensing.
Insight has always been driven by its values and teammates live and breathe these in their day to day lives. Hunger, Heart and Harmony. So giving back to our communities come naturally to the organisation.
To encourage increased charitable and community volunteering support Insight gives teammates 2 fully paid days per year called ‘Heart Days’. These days are aimed at giving teammates the opportunity to volunteer to their local legally registered charities or community groups. Insight UK itself has recognised chosen charities per office location where each site focuses their attention on volunteering and driving fundraising for a set period. We are proud of the efforts that teammates take year on year and the ‘Heart Days’ help to elevate the success of our support in our communities.’