The Managed Services Provider model allows Cloud Providers to deliver asset-light services with no infrastructure investment while still maintaining their terms of service and easily offer a choice of self-service or fully-managed services. Cloud Providers who prefer an asset-light approach can also offer a range of existing VMware and partner services from the cloud. These include the following:
Under the License Rental model in the VCPP Program, Service Provider partners leverage VMware software licenses and deploy on their own infrastructure (or customers infrastructure if completely supported by the SP) and manage the terms of service and first line support with the end user.
VCPP Managed Service Provider
Under the MSP (Managed Services Provider) Program, partners purchase VMware cloud services and offer managed services on top to resell to their customers.
A key prerequisite of partaking in MSP is that the Service Provider owns the terms of service including for their end customers including first line support the end customer. The end customer will never have direct communication with VMware, the customer will always communicate directly with the SP Support team. The SP can escalate to 2nd line VMware support. Geographic expansion is a main use case for the MSP model, Partners can scale out to new geographic regions without costly investments in Datacenter’s. As VMware add additional services to the VMware portfolio, MSP partners will be well positioned to monetize these technologies to enhance their own customer offerings.
Below is an overview of the VMware Cloud Provider Program MSP lifecycle.